My Story
As someone living with chronic migraines and various autoimmune conditions, I know how hard it can be to balance work and your health—because I’ve had to find a way to make it work myself.
I understand the challenge of building a business or managing high responsibilities while navigating a chronic condition. For me, my chronic illness taught me a valuable lesson: success doesn’t come from pushing harder, it comes from working smarter.
After years in fast-paced marketing roles, I saw brilliant leaders burning out, buried under endless tasks and unrealistic expectations. I’ve been there. Stuck, tired, and stretched too thin.
But I learned that you don’t have to sacrifice your health to succeed. By simplifying plans and staying organized, I found a way to balance it all while still reaching my goals.
Why I Started Aligned Marketing Studio
I started Aligned Marketing Studio because no one should have to choose between their goals and their health. With over 10 years of experience, I help business owners and leaders simplify their marketing, streamline execution, and reduce feeling overwhelmed by tasks, so you can grow without burning out.
My approach is simple:
Systems that fit your energy.
Strategies that respect your time.
Results that let you focus on work-life balance (family, hobbies, or simply just enjoying your weekends).
Fun Facts
My morning routine:
I start every day with a short walk with my Great Dane, Calla, and a motivational or marketing podcast to get inspired for the day.
What I can't work without:
Coffee (of course!), snacks, and my color-coded notebook for organizing ideas and staying on track.
Favorite way to relax after a busy week:
Pizza night and binge-watching my favorite series.
What I’m into right now:
Exploring simple, healthy dinner recipes that don’t take all night to make.
Most-used apps:
My iPhone calendar and Asana app, of course :) They help me stay organized and manage everything efficiently.
Feel-good song:
Anything from a 90’s playlist (Love the throwbacks!)
What I love to do:
Organizing (literally) anything and finding tools that make life simpler and more manageable.
Pet peeve:
Messy workspaces or half-finished tasks.
Weekend must-have:
Lunch with my husband and a sweet treat from a local bakery.
Bonus fact:
My attention to detail (hello, Virgo vibes!) means every strategy I create is flexible and efficient.
My Core Values
Fun + Strategy
Marketing should be simple, fun, and strategic. Because complicated, boring plans don’t stick—and they definitely don’t help you grow without stress.
Quality Over Quantity
Less is more. Let’s focus on fewer, better ideas that match your energy and time. This makes things easier and helps your audience connect with what you share.
Test, Learn, Evolve
Try something new, see how it works, and make it better. Being flexible is important because life and business aren’t always perfect, but you can keep growing.
Connections Over Competition
Focus on building real connections with your audience instead of worrying about others. Great marketing is about relationships—when you care about your audience, they’ll care about you too.
Balance + Kindness
Be kind to your clients, your audience, and yourself. Taking care of yourself and staying balanced makes it easier to build something that lasts and feels good.
